General Mills
Multicultural Marketing Planner - Customer Promotions
Tue, 17 Aug 2010 10:33 PMFull-Time
Minneapolis, MinnesotaDescription
Our Brands. Your Legacy.
Great brands start with the people that make them great. One of the world's leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had fiscal 2009 global net sales of US$15.9 billion, including the company’s US$1.2 billion proportionate share of joint venture net sales. We seek out the best of the best and give them development, support and the chance to lead something big. If you’re ready to fulfill your potential, consider sharing your talents with the outstanding people of General Mills. You will work with legendary brands, nourish people around the world, and start building your own legacy.
This role is dedicated to driving sales with Multicultural (MC) Consumers. The candidate will be an integral part of the integration team and drive the development of the multicultural plan, ideas, optimal touch-points and execute the plan.
By partnering with the integration team and the multicultural agencies, the MC planner will contribute to one-campaign plan development and lead the execution of the multicultural plan.
Finally, the MC planner will provide the MC POV on the strength & relevance of the MC strategy, idea, plan & execution. Multicultural and relevant integrated marketing skills training provided.